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Consumer Psychology and Behaviour Design

Mastering User Research: A Light-Hearted Guide to Understanding What People Really Want

Mastering User Research: A Light-Hearted Guide to Understanding What People Really Want

Mastering User Research: A Light-Hearted Guide to Understanding What People Really WantGary van Broekhoven
Published on: 01/05/2025

A conversational, practical guide to mastering user research, from interviews to insights, tailored for designers, product folks, and marketers. Learn how to do it right (and enjoy the process).

Behaviour DesignConsumer PsychologyCustomer Discovery
The Step-by-Step Guide to User Research (That Won’t Send You Into a Spiral)

The Step-by-Step Guide to User Research (That Won’t Send You Into a Spiral)

The Step-by-Step Guide to User Research (That Won’t Send You Into a Spiral)Gary van Broekhoven
Published on: 07/04/2025

Master the full user research process—from planning and interviews to surveys and testing. Learn how to turn insights into action and build products your users will actually love.

Behaviour DesignConsumer Psychology

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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